Strategy & Architecture
We don't start with colors; we start with business logic. I evaluate your existing materials, analyze your competitors, and design a logical, conversion-focused page and section structure. Everything is organized cleanly and transparently in a shared workspace from day one.
Content & Strategic Copywriting
Design without real content is just decoration. Based on your bullet points or raw data, I generate and structure (with AI assistance) precise, SEO-optimized copy for every page. Standard "Lorem Ipsum" is strictly banned from my process.
Prototyping in the Live Environment
We skip static mockups and jump straight into Webflow. Using the FLO framework, I build a structural black-and-white prototype populated with your actual copy. You can navigate your new architecture on any device right from this early stage, testing user flows under real conditions.
High-Fidelity Visual Design
With the structure locked in, we apply the aesthetics. Typography, color palettes, and custom assets (AI-generated or bespoke) are injected globally into the system. Thanks to FLO's modular architecture, design iterations aren't painstakingly applied page-by-page, but executed centrally across the entire system in minutes.
Motion, QA & Launch
I integrate targeted scroll animations and micro-interactions to bring the design to life. This is followed by rigid quality assurance, technical SEO auditing and finally the deployment of the site to your domain.
